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Platform profileRank 07 of Prediction Market Index

Novig the no vig exchange goes federal

A peer to peer sports exchange that won a federal designation in June 2026, after years as a startup running a sweepstakes model, newly regulated and built around sports.

By Morten AndersenFounder and editor · Two decades in advisory, hospitality and mediaEditorial review by Fredrik Filipsson · Last reviewed 28 June 2026
Last reviewed
28 June 2026
Facts as of
June 2026
Headquarters
New York, USA
Prediction Market Index score
78/100
Illustrative editorial example
The short answer

Novig is a peer to peer exchange built mainly for sports, where you trade contracts against other participants rather than against a sportsbook. On 16 June 2026 it received a designation as a contract market from the Commodity Futures Trading Commission, which moved it from a sweepstakes style product into the same federally regulated category as Kalshi and lets it operate nationwide, per CNBC reporting in June 2026. Its appeal is the no vig idea: removing the margin a traditional book builds into its odds, in exchange for a small fee.

The one honest thing to know: the federal designation is very recent, so its day to day operation as a regulated exchange, including the exact fee schedule and clearing arrangements, is still settling. Treat the cost figures here as the pre designation model and verify the current terms on Novig's own site.

Last reviewed 28 June 2026 · facts as of June 2026

This page is general information, not financial, investment, legal, tax, or betting advice. Prediction markets and event contracts carry a real risk of financial loss. Verify the current rules and your own eligibility before participating.

At a glance
Type
Peer to peer event contract exchange
Regulator
CFTC designation, from 16 June 2026
Focus
Sports, with growing event coverage
Available to
Verified US users, 21 and older
Cost model
No vig, small fee on winnings
Quick answer

Novig is a peer to peer sports exchange that won a federal designation as a contract market from the CFTC on 16 June 2026, putting it in the same regulated category as Kalshi and allowing it to operate across the United States, per CNBC reporting in June 2026. Instead of betting against a sportsbook that builds a margin into its odds, you trade against other participants, which is what the name no vig refers to, and Novig earns a small fee rather than a built in spread. It is open to verified users who are 21 and older, and because the designation is so recent, the exact regulated fee schedule and clearing details are still settling, so confirm them on Novig's own site before depositing.

The scorecard

100 points, split five ways.

Each platform is scored against the same rubric of five parts, weighted toward regulation and reliable payouts. Scores are illustrative editorial judgments, not investment advice, and a newly designated venue carries an unproven track record that we reflect in the payouts score.

See the full weighting →

Regulation and trust25/30

A CFTC designation from 16 June 2026 is a large step up from the earlier sweepstakes model, though it is brand new and unproven in daily operation.

Market selection and liquidity16/25

A clear sports focus with growing breadth. Peer to peer liquidity depends on matching a counterparty, which can be thin away from headline games.

Fees and costs16/20

The no vig model can mean better effective pricing than a traditional book, but the regulated fee schedule is new, so confirm it before trading.

Usability and experience13/15

A modern, approachable app built for sports fans, with custom odds and a clean trading flow.

Payouts and support8/10

Settlement now follows the designated framework, but the track record under federal oversight is short, so we hold this back until it is established.

Key facts

What you are actually dealing with.

Regulatory status
Designated as a contract market by the CFTC from 16 June 2026; previously ran a sweepstakes model and a licensed product in Colorado.
as of June 2026
Model
Peer to peer exchange with no vig pricing; Novig may step in as a market maker when liquidity is thin.
as of June 2026
Fees
Pre designation model used a take rate of about 1 to 2 percent on net winnings; confirm the regulated schedule.
as of June 2026
Markets
Built around sports, with event coverage expanding under the new framework.
as of June 2026
Eligibility
Verified users in the United States who are 21 and older; state availability is rolling out.
as of June 2026
Backing
Closed a 75 million dollar Series B in June 2026 at a valuation near 500 million dollars; over 5 billion dollars cumulative volume reported.
as of June 2026

What Novig is, in plain terms

Novig is an exchange for trading on sports and other events. The idea at its centre is simple, and it is the idea the name points to. When you place a normal bet at a sportsbook, the price you are offered already contains a margin in the book's favour, a slice that exists whether you win or lose. That margin is known in the trade as the vig, short for vigorish. Novig sets out to remove it by matching you directly with another participant who wants the opposite side of the same question, the way a financial exchange matches a buyer to a seller. No book sits in the middle setting the odds to its own advantage, and the platform earns a small, separate fee rather than a hidden spread.

In practice you buy a position on a defined outcome, for example whether a particular team wins a particular game, and that position is worth a fixed amount if the outcome happens and nothing if it does not. The price you pay sits between the two extremes and behaves like a probability. A position bought at a price that implies 60 percent is the market saying it views that outcome as a little better than a coin flip. The price moves as people trade, and it resolves to a definite value once the game or event delivers its result. This is the same yes or no structure used across the prediction market category, applied with a sports first design.

Novig was founded in 2021 by Jacob Fortinsky and Kelechi Ukah, who met as undergraduates at Harvard and built the company through the Y Combinator startup programme, per Y Combinator's own company listing and contemporaneous reporting by Sportico in 2023. The founders pitched it as a public betting exchange for sports fans frustrated by the margins built into traditional books. For a careful reader the practical takeaway is that Novig is young, sports led, and structured as an exchange rather than a sportsbook, and as of June 2026 it has just crossed into federal regulation.

From sweepstakes to a federal designation, the regulation story

Novig's regulatory path is the most important thing that changed in 2026, so it is worth setting out carefully. To offer real money trading in the United States before it held a federal licence, the company used two routes. It partnered with Full House Resorts on a long term licensing arrangement to operate in Colorado, and it built a sweepstakes style version of its app, sometimes called a free to play model, to reach users in other states without holding a gaming licence in each one, per reporting on its earlier operations. The sweepstakes route is a familiar workaround in the United States, but it is a workaround, and it does not carry the protections that come with being a regulated exchange.

That changed on 16 June 2026, when the Commodity Futures Trading Commission granted Novig a designation as a contract market, the same category of federally regulated exchange that lists futures and that Kalshi already holds, per CNBC reporting dated 16 June 2026 and a company announcement the same month. Reporting described it as one of the fastest designations of its kind in the agency's history, completed in under seven months. The designation lets Novig offer sports event contracts as a regulated venue and, in principle, operate across all fifty states under a single federal framework rather than state by state. It also brings the obligations that come with that status, including market surveillance, protections against manipulation, and compliance standards more familiar from financial markets.

Two honest cautions belong here. First, the designation is extremely recent, so the practical details of how Novig runs as a regulated exchange, including its published fee schedule, its custody and clearing arrangements, and the full list of states where trading is live, are still settling as of late June 2026. Second, the wider legal question of whether states can apply their own gambling laws to sports event contracts on a federal exchange remains contested across the industry. A federal appeals court sided with that federal first view in the Kalshi litigation in April 2026, but that fight is not finally resolved nationwide, and the same questions can touch any sports focused exchange. We track the moving picture on our legality hub rather than presenting any single state as settled.

Contested point, marked

A federal designation gives Novig a strong national footing, but whether every state will accept sports event contracts without challenge is unsettled, mirroring the wider Kalshi litigation. Treat any single state claim as something to verify on the day. See our US legality hub for the current position.

How no vig pricing works, you trade the crowd, not the house

The clearest way to understand Novig is to follow a single trade. You decide you want a position on one side of a question. Rather than accepting odds set by a book, your order goes onto an exchange where another participant can take the opposite side. If someone is willing to trade at your price, the order fills and the two of you hold opposite positions in the same contract. Neither of you traded against Novig, and Novig did not shade the price to favour itself. When the event resolves, the winning side is paid from the losing side, and Novig collects its fee. This is the structural difference between an exchange and a sportsbook, and it is the same difference that separates Kalshi from a traditional book.

Participant Abuys Yes at 60 Participant Bbuys No at 40 Exchangematches, takes a small fee No book sets the odds; the two prices add to 100, plus a separate fee
How a peer to peer match works on a no vig exchange. Prices in cents are illustrative, June 2026.

There is a catch worth naming. On a true peer to peer exchange, a trade only happens if someone wants the other side at a price you both accept. On busy markets, such as a major game, that is rarely a problem. On quieter markets, you might wait, or trade at a worse price, or not trade at all. To smooth this out, Novig has said it can act as a market maker when liquidity is thin, stepping in to take the other side so a trade can fill. That is useful, but it means that in those moments you are effectively trading against the platform, and a commission applies. It is a sensible design rather than a flaw, and it is common across exchanges, but it is worth understanding so the no vig promise is read accurately rather than as a guarantee of a perfect price every time.

Where the cost goes, vig versus a small fee

To see why the model matters, it helps to picture where your money goes in each case. At a traditional sportsbook, the two sides of a market are usually priced so that their implied probabilities add up to more than 100 percent. That extra slice above 100 is the margin the book keeps, and it is often in the region of 8 to 10 percent of the priced market on standard lines, per reporting on typical sportsbook pricing. On an exchange with no vig, the two sides should add up close to 100, and the platform instead charges a visible fee. The diagram below shows the contrast in rough terms. The exact figures vary by market and over time, so read it as a shape rather than a precise measurement.

Traditional sportsbook margin built in No vig exchange small visible fee the two sides priced near a fair 100
Illustrative contrast between a sportsbook margin and a no vig exchange fee. Not to scale; shapes only, June 2026.

The honest reading is that no vig does not mean free. It means the cost is moved out of the odds and into a separate, smaller fee, which is easier to see and, on the figures reported for Novig's earlier model, generally lower than a typical book's margin. Whether that advantage holds for you depends on how often you trade, the size of your trades, and how the regulated fee schedule lands now that the designation is in place. Trading frequently still adds up, and a clear price is still only the market's current opinion, not a forecast you can rely on.

What it costs to trade, the fee model and the caveat

Here is where we have to be precise about what is known and what is not. The fee figures that have been reported for Novig describe its model before the federal designation, drawn from platform materials and reputable reviews as of June 2026. Under that model, Novig charged a take rate of roughly 1 to 2 percent on net winnings, applied only to winning trades, so a losing trade cost nothing beyond the stake. When Novig acted as the market maker to fill a thin market, a commission of about 1 to 4 percent applied instead. Reporting indicated no deposit fees as of June 2026. We have not independently verified a regulated fee schedule published under the new designation, so treat the table below as the pre designation picture and confirm the current numbers on Novig's own site.

Novig cost and access at a glance
WhatDetailSource / status
Take rate on winningsAbout 1 to 2 percent of net winnings, on winning trades onlyReporting, June 2026
Market maker commissionAbout 1 to 4 percent when Novig fills a thin marketReporting, June 2026
Deposit feeNone reportedReporting, June 2026
Regulated fee scheduleNew under the June 2026 designation; not yet verified by usConfirm on Novig
Age minimum21 and older, plus identity verificationReporting, Jun 2026
AvailabilityUnited States, rolling out nationally under the designationReporting, Jun 2026

Table 1. Compiled by Prediction Market Index from reputable reporting and platform materials. Fee figures reflect the model reported as of June 2026, before the federal designation; the regulated schedule may differ. Verify the current terms on Novig's site before depositing.

What you can trade, a sports first menu

Novig was built for sports fans, and that is where its depth is. The platform has emphasised letting users set their own odds and have a contest go live as soon as another participant accepts, which is a natural fit for the big, liquid sports markets where many people want to trade the same games. Coverage of major leagues and headline events is the heart of the product. Under the new federal framework, Novig is positioned to broaden the range of event contracts it lists over time, and reporting around the designation framed it as a sports focused entrant in a field that also includes broader venues such as Kalshi, Polymarket, Robinhood and Crypto.com.

For someone deciding whether Novig suits them, the practical points are these. If your interest is sports, the sports first design and the no vig pricing are the draw. If you want a wide menu spanning economics, politics, weather and financial indicators, an established broad venue will offer more today. And on any exchange, liquidity is uneven: the same no vig model that gives a clean price on a busy game can leave a quiet market thin, which is exactly when Novig may step in as a market maker. To understand how the prices you see translate into stated probabilities, our guide to reading prices as implied probability walks through it step by step, and our note on why prices are not predictions is worth reading before you treat any price as a forecast.

Funding

Getting money in.

Bank transferNo deposit fee reported · timing varies
Debit cardFast funding · card terms may apply
VerificationIdentity checks apply · 21 and older
Withdrawal

Getting it back out.

To your bankTiming varies · confirm current terms
Take rateApplied to net winnings, on winning trades
Regulated termsMay change under the new designation

We read Novig's published materials and reputable reporting for these funding details rather than testing every method ourselves, and the figures reflect the model reported as of May and June 2026. Because the federal designation is new, deposit and withdrawal terms may be updated, so verify the current process with Novig before depositing. Funding and fee details are illustrative and dated.

How we assessed Novig, what we did and did not do

We assessed Novig by reading its published materials, reputable reporting, and the June 2026 coverage of its CFTC designation on 28 June 2026. We have not opened a Novig account, so the cost and funding figures here are compiled from those sources rather than from hands on testing, and we have flagged where the pre designation model may differ from the new regulated terms. We do not take payment for a score or a place, and we will update this page as the regulated details are published. Read the full method on our editorial standards page.

Screenshot of the Novig markets and fees screen to be added
A first hand screenshot from our own use of Novig goes here. We add original captures, dated, not stock or vendor art.
A note on responsible participation

A federal designation does not make any market safe to over trade. Prices move, positions can settle to zero, and the no vig model still has a cost. Only commit money you can afford to lose, never trade to chase losses, and never on borrowed money. A clear price is the market's current opinion, not a forecast you can rely on.

If trading stops being fun or starts to feel like a way to recover losses, free and confidential help is available in the United States from the 1800GAMBLER helpline and the National Council on Problem Gambling at ncpgambling.org. You must be 21 or older to use Novig, and of the legal age in your region.

Compare available platforms

Read the information first, then compare like for like.

Novig holds a federal designation and is rolling out to verified US users who are 21 and older, as of June 2026, so a direct comparison is useful. These side by side guides set Novig against other venues on regulation, costs, and who each one suits. We rate and explain; no platform pays for its place.

Frequently asked

Novig, answered directly

Is Novig legal in the United States?

Novig received a designation as a contract market from the CFTC on 16 June 2026, which lets it offer sports event contracts as a federally regulated venue and roll out nationwide, per CNBC reporting in June 2026. As with other prediction markets, the application of some state laws to sports contracts can be contested, so confirm availability for your own state on Novig's site.

What does no vig mean on Novig?

Novig runs as a peer to peer exchange, so you trade against other participants rather than against a sportsbook that builds a margin into its odds. That built in margin is the vig. Removing it is where the name Novig comes from. Novig instead earns through a small fee, and may act as a market maker when liquidity is thin.

How does Novig make money?

Under its pre designation model, Novig charged a take rate of roughly 1 to 2 percent on net winnings, applied only to winning trades, and a commission of about 1 to 4 percent when it acted as the market maker, per reporting as of June 2026. The fee schedule under its new regulated framework may differ, so confirm the current terms on Novig's site.

What is the minimum age to use Novig?

Novig provides event contract trading to users who are 21 and older, per reporting on its June 2026 designation. You must also pass identity verification, and you must be of the legal age in your region.

How is Novig different from Kalshi?

Both are CFTC designated contract markets, but Kalshi has operated as a regulated exchange since 2021 with a broad menu across economics, politics, weather and sports, while Novig is newer, received its designation in June 2026, and is built primarily around sports with a peer to peer no vig model. Kalshi has the longer track record; Novig is the newer sports focused entrant.

FF
Reviewed by Fredrik Filipsson, Editor, on 28 June 2026. Regulatory and fee claims on this page are dated to their sources; the federal designation is recent, so verify the current position with Novig and the CFTC before acting.
Related pages

Novig availability by state

Novig won a CFTC designation in June 2026 and is rolling out nationally. State pages track where access is settled or contested. Information, not advice; verify your own eligibility before participating.